Companies can create order instead of chaos by providing tools to test a vision continuously. It's all about putting a methodology around the development process.
Every company attempts to answer a question. The question shouldn't be "can this product be built?" - instead the question should be "does this product need to be built?"
Minimum Viable Product
The first step is figuring out the problem that needs to be solved and then developing a minimum viable product (MVP) to begin the process of learning as quickly as possible.
Figuring out the right thing to build, the thing customers want and will pay for - you don't need to spend months waiting for a product beta launch to change the company’s direction.