How to Optimise Your Google Play Store Listing

Having an optimised Play Store listing is a crucial if you want your app to get discovered and get more installs. Use this checklist to optimise each element of your Play Store listing to increase your app’s visibility.

App Store Optimisation is different for iOS apps. Are you looking to optimise your iOS app in the Apple App Store? Check out our App Store Optimisation Guide.


Write a Descriptive App Title

1.

Together with your app icon, the app title is the most visible element in the Google Play search results.

2.

Therefore it is very important to choose an app name that is unique and describes what your app does.

3.

Avoid app titles that are too common or widely used.

4.

Use the available space to include important keywords.

5.

If relevant, add emojis to your app title to catch users attention.

6.

Translate and localise your app title for each targeted language.

Write a Compelling Short Description

1.

The short description does not appear in the Google Play Search results, but it occupies a prime position on the app listing, above the screenshots.

2.

The short description is located above the fold, which makes it well-equipped to grab user’s attention and convince them to download your app.

3.

The main purpose of the short description should be to boost conversion rates.

4.

Use keywords wisely and include your most important keywords where possible.

Write a Comprehensive Long Description

1.

The long description plays a big part in your app’s visibility as the keywords in the long description do rank.

2.

The long description shows when people click on the "more" button that appears next to the short description.

3.

Use the long description to explain what your app does, main features and why it is valuable.

4.

Maintain a good keyword density (2% - 3%) for your main keywords, but avoid keyword stuffing.

5.

Include the most important keywords in the first 5 sentences as those contain the most weight in the algorithm.

6.

Keep the layout simple. Write short paragraphs and use bullet points to explain features or benefits.

Optimise Your Developer Name

1.

The developer name is way more visible in Google Play than on the Apple Store as it appears underneath the app title in the Google Play search results.

2.

However, it has been found that keywords in the developer name do rank, providing an opportunity to increase your app’s visibility on your main keywords.

Design a Descriptive App Icon

1.

The app icon is the only graphic asset that shows in the search results in the Google Play Store.

2.

Choose an icon that differentiates your app from the competition and quickly grabs users attention.

3.

Design an icon that describes what your app is about.

4.

Make sure to use a single focus point to capture attention.

5.

Use a border, shadows and gradients for contrast.

6.

Use a high-res image and optimise for each device.

Design Strong Screenshots

1.

In Google Play, the screenshots do not show in the search results. They also occupy a less prominent spot on the app listing than in the App Store, as they appear below the fold.

2.

Showcase 1 app feature or benefit per screenshot - you can also design panoramic screenshots that tell a story and encourage users to scroll through the images.

3.

Use the screenshots to visually communicate your app’s user experience. Show users what your app will look like on their device.

4.

Use the screenshots to visually communicate your app’s user experience. Show users what your app will look like on their device.

5.

Use all 8 screenshot slots.

6.

A/B test your screenshots.

Add a Featured Graphic

1.

The featured graphic, which appears on the top of the app listing, occupies a prime spot in the app listing.

2.

Its important to create a featured image that has the same look and feel as your promo video.

3.

Create an image that is immediately recognisable by users familiar with your app or brand.

4.

Avoid using this area to add additional screenshots, instead focus on reinforcing your brand and app benefits.

Invest in Creating an App Promo Video

1.

App promo videos are the first visual element users see.

2.

App promo videos are actually videos you upload to YouTube.

3.

Google Play allows more creative freedom than the Apple App Store.

4.

Showcase your main features and benefits and encourage users to download your app.

5.

Design the video for "no-sound".

6.

Always end with a "call to action".

Manage App Reviews & Ratings

1.

Having a lot of positive reviews will also help your app stand out from other apps and encourage downloads.

2.

Ask family and friends to rate your app after you have launched to quickly build a strong pool of reviews.

3.

Use a pop-up notification userflow to ask your users if they like your app or not.

4.

Reply to all negative reviews to show prospective users you are trustworthy.